By Danielle Parker
In Lusaka, Zambia
For three weeks, I interned at
Zambian
National Broadcasting Company (ZNBC). Housed within the national media complex,
ZNBC
is the nation's largest TV and radio hub with one main urban and
several regional stations. Through my internship, I learned many things about Zambian culture, international journalism, and politics.
Despite its wide range,
ZNBC
is government-owned, meaning much of the coverage doubles as a public
relations boost for the party in power. However the new
Patriotic
Front government made many promises during the campaign season to
begin the process of liberating the media from government control: a
commitment that has yet to show fruit.
My internship experience highlighted
the particular challenges that arise when working as a
government-owned media source in a developing country. However, to my
surprise, this experience taught me more about the Zambian people
than I would learn throughout my entire 3-week stay.
The week in the newsroom
A normal day at
ZNBC
begins with a morning meeting beginning roughly at 8:15, although
reporters appear in the main newsroom anywhere between then and 9:00
a.m. Each journalist then gives an update on what they worked on the
day before, their plans for that day, and any developing ideas before
rushing off to their daily assignments.
|
Fellow intern, Molly Nocheck editing in the ZNBC newsroom. |
My first week on the job was spent
strictly in the newsroom where I observed both
TV
and
radio
production. My training in keyboarding was at a premium as even the
editors were forced to type with index fingers, severely delaying the
turn-around of stories. I saw the main TV bulletin produced without a
teleprompter and stories thrown out because of poor Internet
connection. The number of story ideas was never the issue; it was the
lack of resources to cultivate them. As a result, the editors often
ended up padding the programs with stories from the
BBC
or other media sources.
Meanwhile, the only evidence of a
managing editor was the smell of cigarette smoke that crept from his
office and the occasional walk through the newsroom to say hello.
After 16 hours of sitting in the adjoining newsroom, I still had no
idea about his job description.
Out in the field
After some pressure on my supervisors
from my program director, I was finally sent out on an assignment
with one of the reporters.
|
A lack of resources demands strategic planning as ZNBC vehicles wait for their next assignments outside of the Media Complex. |
One of the largest issues I observed
was the severe lack of both transport and modern equipment. For a
staff of about 20 reporters, there are only three available cars and
drivers and three cameras. As a result, reporters go into the field
in groups, with the car dropping off and picking up as necessary.
As if the coordination is not enough,
many of the events being covered run up to an hour late, leaving one
or more reporters out of a ride and sometimes out of a story. I once
waited with a reporter and cameraman for a minister that appeared
almost 1 ½ hours late: time that could have been spent on
cultivating another journalist's story.
Beyond the newsroom
However, despite the severe lack of
resources and journalistic freedom, the reporters at
ZNBC
manage every day to widen the perspectives of Zambians across the
nation. I learned that what they lack in resources, they make up in
drive. The people I met taught me lessons not only about
international journalism, but also about the Zambian people and
culture.
Ellen Hambuba is
a brilliant beauty that acts as one of the leading reporters. It was
she who let me write and read the story that aired on the main news
bulletin. She taught me that excellence and professionalism exist
everywhere, no matter what level of resources are available and that
a girl should never be without her face powder.
Barbara
Malilwe,
another leading reporter, bought me nshima
for lunch and made me eat it all even though I was full. She taught
me that Zambian
culture centers around family, hospitality and most importantly:
relationships.
Mr. Voster, a
driver for the station, taught me that pride in one's work is the
most important characteristic of a productive employee.
These are just a
few examples of the wonderful reporters, cameramen, producers, and
support staff that I met while working in the Media Complex.
In the newsroom where gospel music and the BBC
news were in constant supply, I discovered the beauty of the Zambian
people. Their values and zest for life far surpass those of any group
of people I've ever encountered in the developed world.
From my
internship, I learned that the power of knowledge far surpasses that
of money. The ability for the frequent, open, and smooth flow of
relevant information is what distinguishes independent U.S. media from government-owned Zambian,
and the haves from the have -less'.
Danielle
Parker is one of 18 students from Ohio University, studying abroad in
Zambia over winter intercession, about media, society, and
governance, through the Institute
for International Journalism.
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